SAAS UX Case Study
Step 1 Introduction: This case study explores how our influencer marketing SaaS helps brands connect with the right influencers, analyze competitors, and manage campaigns—all in one place. We’ll gather brand insights to improve the platform and make influencer marketing easier.
Details
User Experience Designer
User Experience
User Research
User Experience
Industry:
Influencer Marketing
Aug 2024
https://saas.starbuzz.ai/dashboard
Step 2: Defined the objectives
Our goal is to streamline influencer discovery, competitor analysis, and campaign management for brands. We aim to enhance platform efficiency with data-driven insights and seamless communication tools based on brand feedback.
Clearly stated objectives: Our goal is to enhance influencer discovery, competitor analysis, campaign management, and brand-influencer communication to make influencer marketing seamless. We also aim to refine our pricing model based on brand feedback.
Defined success metrics: 🔹 Feature Adoption – Increased use of influencer search, reports, and chat. 🔹 Customer Satisfaction – Positive feedback and higher ratings from brands. 🔹 Campaign Performance – More successful influencer collaborations. 🔹 Revenue Growth – Higher paid subscriptions and retention rates.
Step 3: Set research goals & methods
We aim to understand the unique needs and pain points of brands, agencies, and influencers using our platform. Using user interviews, usability tests, competitive analysis, and data analytics, we gather actionable insights. These insights inform our design decisions to create an intuitive, efficient, and competitive influencer marketing solution.
Identifying pain points: Uncovered specific challenges in areas like data visualization, influencer discovery filters, and campaign management.
Understanding user needs: Explored how brands, agencies, and influencers interact with the platform to uncover their behaviors, preferences, and motivations.
Explained research methods: Leveraged qualitative interviews, surveys, analytics reviews, and competitive analysis to gather comprehensive insights.
Gathering feedback: Collected insights directly from users via interviews, surveys, and usability tests on both current and new features.
Detailed my findings: Summarized key insights that highlight opportunities to simplify workflows and enhance reporting and communication tools.
Step 4: Defining the problem
Clearly stated the issue: The current design presents complex influencer reports and competitor data that are hard to interpret quickly. This results in measurable delays and errors in decision-making, undermining the campaign planning process.
Step 5: Defined the audience
Identified target users: We analyzed the platform's usage to pinpoint our primary users—brands, agencies, and influencers—by assessing their demographics, behaviors, and specific needs in influencer marketing.
Created personas: We developed detailed user personas, capturing essential attributes such as age, occupation, goals, challenges, and preferences, to guide our design decisions and ensure an optimal user experience.
Step 6: Brainstorming solutions
Used Ideation Techniques: We utilized methods like mind mapping, sketching to dissect complex user challenges. These techniques fostered creativity and helped us uncover fresh perspectives on improving user experience.
Step 7: Design Process & Evolution
We mapped detailed user flows, crafted a clear information architecture, and developed initial wireframes to trace our design evolution. Each decision was aimed at simplifying influencer discovery, campaign management, and communication, ensuring a seamless and efficient user experience.
Step 8: Final Solution Presentation
Our design integrates streamlined influencer discovery, campaign management, and communication into a user-friendly interface.
Typography: Bold headers paired with clean, legible body text improve readability and guide users effectively. This typographic choice balances modern aesthetics with clarity in presenting complex data.
Color Palette: A vibrant yet professional color scheme reinforces brand identity while enhancing visual clarity.
Step 9: Sharing testing insights
We conducted user testing through surveys, usability sessions, and data analysis to validate design choices and identify friction points. Key findings revealed navigation issues and unclear data presentation that informed our next steps.
Step 10: Project Conclusion & Final Thoughts
Our redesign effectively streamlined key user flows and addressed major pain points, enhancing overall platform usability. User testing and feedback validated our approach, reflecting noticeable improvements in efficiency and user satisfaction.
